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RFM Analysis Good Customer Pro (For Customer Management: Customer Analysis Tool)

Effective for acquiring repeat customers. Analyze data to find good customers.

To sell a lot of products, the most important thing is that they are good products. Naturally, each company that sells products believes that they have good products. Next, what is important is marketing. Marketing is a concept that encompasses all activities related to "creating products or services that customers truly want, delivering that information, and enabling customers to effectively obtain those products." Generally, people imagine new customer development through methods such as: - Market research - Advertising/Promotion - POP and catalogs Therefore, we engage in effective new customer development through various methods such as advertising and marketing research. On the other hand, it is also important that customers who have purchased a product or service even once make repeat purchases (repeat customers). Generally, it is said that the cost of retaining repeat customers is about 1/5 to 1/20 of the cost of acquiring new customers. Since repeat customers are initially new customers, acquiring new customers is important, but maintaining repeat customers at a cost of about 1/5 to 1/20 is also crucial. For customer analysis, please conduct RFM analysis using the good customer Pro.